MarshalSandler.com » Repositioning The Traditional Advertising & Marketing Agency In A Social Media Driven World

Image by luc legay via Flickr

Audiences are skipping TV spots with their DVRs and  learning how to ignore ads on the web. Instead, they’re talking (bluntly) about products and brands on Twitter, chatting about them on Facebook and searching for the reviews and opinions of other customers on Google before they buy. Armed with free, easy-to-use tools that allow them to ask trusted friends what they think or give an unsolicited opinion to hundreds in an instant – it’s word of mouth on fire. The truth is, as people are increasingly empowered by social media, marketers are losing control.

MarshalSandler.com » Repositioning The Traditional Advertising & Marketing Agency In A Social Media Driven World

Related articles by Zemanta

• Study finds retailers are thinking socially (news.cnet.com)
• Traditional TV Advertising is Dying, Long Live Social Media (davidnaylor.co.uk)
• Using Social Media Sites to Get Your Name Out There and Create Links (nichetitans.com)
• MediaPost Publications Forrester: Social Media Reaches 'Empowered ... (jonggunlee.tistory.com)

Some Brands are more Lijit than others.

Some Brands are more Lijit than others.: "The last few days I was in New York at the OMMA Global Conference. The OMMA Conference gathers Ad Industry experts to discuss where online advertising has been and where it’s going. This year, the title was “The New Socialism” and talked about how social media is often the key to engagement between brands and audiences. Of course, we already knew that. Lijit is based on engaging your readers with your Brand through all the social connections you have. It was fun to see Madison Avenue coming to the same conclusion.

There were lots of good panels including one entitled “The Mommy Bloggers - What It’s Like When Marketers Really, Really Want You”. That panel featured a couple of Lijit publishers and many thought-provoking insights.

OMMA was very interesting to me because lately, we have been approached by some major brands to help them reach very specific audiences within our publisher base. When there’s a convergence between a publisher’s audience and a Brand, we offer the opportunity to the publisher. Sometimes these are specific Ads within a publisher’s search results page, sometimes these are display campaigns that we offer to our publishers for the content pages, and sometimes they are cool interactive applications that run on the publisher’s site.

Of course, we only offer these opportunities to our publishers if they have expressed an interest in monetizing their site with us. We respect that many publishers simply want to deliver a great experience for their readers and monetizing is not important. For those that are interested, major brands are looking for audiences like yours, and we talk with them every day.

If you’re a Lijit publisher and have not heard from us about a specific opportunity, it’s most likely that we haven’t found the right opportunity for you yet. If you are interested in hearing more, please send us a note. If not - no problem, we want to make sure we are the best solution in helping your readers effectively connect with your Brand!

This entry was posted on Friday, September 25th, 2009 at 11:04 am and is filed under Lijit publishers, ad network, events, industry. You can follow any"