"This is not the end of the newspaper business. It’s not the last chapter; it is merely Chapter 11.” Fred Lebolt, President and Publisher of (and prepare for attribution to an incredibly long title) Sun Times Newspaper Group Suburban News Division and New Media Integration, kicked the Transformation of News Media session off with this rather epic sound bite. Fred was joined on the panel by Mark Marvel (MSNBC), Kinsey Wilson (NPR), Kay Madati (CNN) and moderator David Griesing (The Chicago Tribune). Rather than cranking out a giant post attempting to summarize an incredible panel, I thought I’d share a few more sound bites that caught my attention and captured the key takeaways. Local is incredibly valuable in the new model: “Our ability to share deeply relevant local content and engagement is key…. One of the keys of local content is the database- not merely disseminating the local news but using the apps model and making that content very easy to target and easy for the audience to find.” –Lebolt “Our view is that, in the future, no single or handful of news organizations will dominate the local scene…. It is an advantage that we don’t have a big established legacy in local communities.... We are attacking local as a startup would. Partnerships are important and you have to let those partners stand on their own.” –Marvel on the acquisition of EveryBlock Selling against breaking news is tough but there is a huge opportunity for media companies to serve as creative consultants:
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_b.png?x-id=985f775e-29d0-4daa-b211-7deb1b4e6769)
No comments:
Post a Comment