Henri Cartier-Bresson's Last Decisive Moment

Bresson Taught Leica how to take a photo !

in reference to:

""extension of his eye.""
- AMERICANSUBURB X: THEORY - "Henri Cartier-Bresson's Last Decisive Moment (2004)" (view on Google Sidewiki)

Some Brands are more Lijit than others.

Some Brands are more Lijit than others.: "The last few days I was in New York at the OMMA Global Conference. The OMMA Conference gathers Ad Industry experts to discuss where online advertising has been and where it’s going. This year, the title was “The New Socialism” and talked about how social media is often the key to engagement between brands and audiences. Of course, we already knew that. Lijit is based on engaging your readers with your Brand through all the social connections you have. It was fun to see Madison Avenue coming to the same conclusion.

There were lots of good panels including one entitled “The Mommy Bloggers - What It’s Like When Marketers Really, Really Want You”. That panel featured a couple of Lijit publishers and many thought-provoking insights.

OMMA was very interesting to me because lately, we have been approached by some major brands to help them reach very specific audiences within our publisher base. When there’s a convergence between a publisher’s audience and a Brand, we offer the opportunity to the publisher. Sometimes these are specific Ads within a publisher’s search results page, sometimes these are display campaigns that we offer to our publishers for the content pages, and sometimes they are cool interactive applications that run on the publisher’s site.

Of course, we only offer these opportunities to our publishers if they have expressed an interest in monetizing their site with us. We respect that many publishers simply want to deliver a great experience for their readers and monetizing is not important. For those that are interested, major brands are looking for audiences like yours, and we talk with them every day.

If you’re a Lijit publisher and have not heard from us about a specific opportunity, it’s most likely that we haven’t found the right opportunity for you yet. If you are interested in hearing more, please send us a note. If not - no problem, we want to make sure we are the best solution in helping your readers effectively connect with your Brand!

This entry was posted on Friday, September 25th, 2009 at 11:04 am and is filed under Lijit publishers, ad network, events, industry. You can follow any"

Time to be Frank » Blog Archive » Land of the Misfit Toys

Time to be Frank » Blog Archive » Land of the Misfit Toys: "I tend not to post when I have a lot on my mind that I am trying to work through. Sometimes it may be personal, other times work or even career. In the past few years I have had a lot of new things happening in my life that cause me to ponder many things, especially about the future. Recently I have been thinking about my own career path and what it all means. Social media has added an interesting realm to my life and I am not going to say it hasn’t brought struggles too. I strive to be as open as possible with things, but sometimes you have to come to conclusions on your own.

I love leading the way, whether it be with a team or a movement for Customer Service. I never strive for the status quo, especially with work. We all need to continually evolve our abilities and companies need to broaden their horizons to meet an ever changing Customer. My style is not playing politics but instead concentrating on the Customer story and what is in front of me at the time. Sometimes in doing this people that are close to the process work off of their own historical information. I am lucky to work with many that have great experience in the cable and telecommunications industry; I learn a lot from them every day. My background is financial services, which provides more of an outsider view. Sometime this makes me feel like a misfit.

I talk to many businesses regarding their efforts in social media. In fact I have been approached by many companies about helping them build their efforts. Most companies channel their social media through marketing or PR. It is funny the reaction I receive when I tell them that I am just a simple Customer Service guy. The marketers tend to be so stuck on the brand and sales, so they do not always see the community and relationship aspects in the space. I have many friends in marketing that have built a similar view as mine, but they are already successful in the space. Some in PR concentrate on the message as opposed to the relationship. My view is this space is about the Customers, helping, listening and having conversations with them. So as I talk to these different companies I recognize what a misfit that I may be.

I then look at all my friends in social media and I realize how different we all are. It is these differences that make social media such a great place and a way to hear others perspectives. As I was sitting pondering recent events, my own place in life, and how we all connect, I started to realize we are all in this place of misfit toys creating a home for all to enjoy no matter who they are, what they have been through, or where they are heading. Being this misfit is a trophy we all carry because we are leading and doing things in a different manner. Whether we are doing this online, at work, or within our home life we are carving this new path. The misfit toys have found their home with each other."